When I imagined wine far before I became involved in the business, I saw two women sipping on some white wine, a Chardonnay or maybe a Pinot Grigio. I actually never connected wine with men.

Parasocial Interaction (PSI) is not a new word. It dates back to the 1950’s, and has been used in various contexts with positive and negative impact. It is essentially a one-sided relationship between a media personality where members of the audience identify so strongly with the persona that the relationship feels very intimate and very real.

Clubhouse may be on its way out, and it may not ever become a blockbuster platform.

What does a surfboard have to do with Amarone? That [...]